The British government is launching a new device against domestic violence on Thursday, which consists of allowing victims to discreetly find help in pharmacies by asking to see a certain Annie, who turns out to be in fact a code name.
“The program” Ask to see ANI “(Action needed immediately, editor’s note) will allow people in danger or experiencing violence to discreetly signal that they need help and support,” said the government in a statement.
A pharmacist can then speak with the victim in a private place to discuss the measures to be taken.
To disseminate the code name, the authorities are planning a four-week “targeted” and “discreet” information campaign, particularly on social networks.
“As we must once again ask people across the country to stay at home to fight the coronavirus, it is vital that we take action to protect those for whom home is not a safe space,” said Prime Minister Boris Johnson, who says the campaign offers “an essential lifeline” to the victims.
A total of 255 independent pharmacies and 2,300 Boots chain stores are currently participating in the program, with registrations still open.
During the first confinement, one in five complaints recorded by the police in England and Wales – more than 250,000 cases – concerned cases of domestic violence, revealed at the end of November the National Statistics Office (ONS), in 18% increase compared to 2018.