Beauty fans have been left in awe by a new viral foundation that has taken TikTok by storm, prompting the budget-friendly makeup product to fly off shelves across the country.
Released a few weeks ago by L’Oreal, the $14.99 Infallible Fresh Wear Foundation-in-a-Powder has quickly become a social media sensation as dozens of social media users rushed out to buy it – before showing off its impressive results in a series of videos.
According to makeup fans, the powder foundation leaves users with perfectly ‘smooth’ skin in just one swipe, with one person comparing the finish to a filter, while marveling at the ‘insane’ coverage.
Before and after: TikTok has gone gaga over a new powder foundation from L’Oreal, claiming that the $14.99 formula gives you ‘perfect’ skin in just one swipe
Testing: One user, Anna Moran, picked up the formula after her fellow TikTok users raved about it, and was left open-mouthed in shock over how much it ‘smoothed’ her skin
Voila! Anna showed off the final results in her video, praising the L’Oreal Infallible Fresh Wear Foundation-in-a-Powder for giving her ‘baby skin’
Another revealed how easily the powder product covers up acne and redness, going through the application process step-by-step to show how it transformed her skin, leaving her with no visible blemishes.
Get it while you can! Because of all the viral videos being made about the foundation, several users say it is sold out in stores
The viral reaction to the product has led to a frenzy in stores, with many TikTokers voicing their disappointment and frustration at being unable to locate the foundation anywhere – finding nothing but empty shelves in their local retailers.
In its product description, L’Oreal promises that the powder foundation will offer all the coverage of a liquid formula, but with a completely lightweight, breathable texture that lasts a full 24 hours.
‘This powder foundation provides the full coverage of a liquid foundation in a thin powder texture,’ the brand detailed.
‘The formula is breathable and weightless on your face and does not dry or fade throughout the day. Apply on all skin types to blur, even, and smooth the skin for up to 24 hours.’
And if the viral hype surrounding the product is any indication, it certainly lives up to those claims.
One TikToker, Anna Moran, who rushed out to buy the makeup product after seeing other users waxing lyrical about it on the app, revealed she was blown away by the results, while sharing a video of herself applying it for the first time.
Wow! One beauty influencer by the name of Gloschi revealed how well the powder covered up her blemishes, showing off the results on just one side of her face
Pairing: Many TikTokers have raved about the sponge applicator that comes with the powder, saying that it dramatically changes the way the formula goes onto the skin
Say what? Gloschi couldn’t believe the results after she applied the powder over her bare skin
‘It looks like I smoothed by skin but in real life!’ she captioned the video, before adding: ‘This can’t be real. I love it. Baby skin and it only took on minute.’
Another user, Josephine Klug, also praised the powder product – despite admitting that she picked up a shade that was too dark for her skin.
‘I saw this new powder foundation all over TikTok and I had to buy it,’ she says in a video, while applying the product with a sponge applicator.
‘This might be a little too dark, but OMG the coverage [is] insane!’
TikTok star Rocio Soria put the foundation to the ultimate test by comparing it to another powder product from a more high-end brand to see if it matched up in feel, quality and coverage.
‘This claims to be a full coverage powder foundation,’ Rocio tells the camera while showing off the viral product.
‘I’ll be putting this on the right side of my face, and on the left, the Dermablend Intense Powder Camo Foundation.’
She then shows off the sponge applicator that comes with the L’Oreal foundation, telling the camera that she is going to use that to put the product on her skin – revealing how it instantly covers up any blemishes and redness in one quick swipe, leaving her open-mouthed in shock.
Compare: Rocio Soria was one of the first TikTokers to post about the foundation – racking up more than seven million views on her review video
‘This is insane’: The TikTok star compared the budget-friendly powder with a more expensive option, and said the L’Oreal product was well worth all of the ‘hype’ around it
Going, going, gone! Many of her followers complained that the powder is almost impossible to track down, having sold out in stores across the country as a result of the viral response to it
‘This is insane! Like, what? That is beautiful. This is worth all the hype,’ she concludes.
Her video – which racked up seven million views – was flooded with comments from people desperate to get their hands on the powder, revealing that it has sold out in stores across the country.
‘I tried buying this… gotta wait a month or so because of TikTok!’ one person wrote, while another complained: ‘Almost sold out of every single shade on Amazon!’
Others simply voiced their shock over the impressive results that Rocio achieved using the powder, with one saying: ‘It looks even better on the skin than the more expensive one!’
‘I’m shook the L’Oreal one looked so gorg,’ another wrote.
However not everyone has been left impressed by the powder.
A few TikTokers who raced out to the buy the product after seeing the viral response to it complained that the formula did not work well with their skin, and actually made any imperfections or uneven texture more pronounced.
Fan: Another user, Josephine Klug, praised the powder product’s ‘insane coverage’ – despite admitting that she picked up a shade that was too dark for her skin
Hold up: Not everyone has been left impressed by the product. Amissa Juliet put it to the test and said that it left her with a very unflattering finish after sinking into her pores
One user, Amissa Juliet, shared a close-up video of her skin after applying the powder, revealing that the product had settled into her pores in a less-than-flattering way.
‘Okay so I tried that 24 hour Infallible Powder Foundation and I am never trusting y’all again,’ she captioned her video.
Influencer Claudia Oshry, known online as Girl With No Job, was also left disappointed by the viral product, revealing in a video on her TikTok account that it did little to improve her skin.
‘Everyone’s obsessed with this L’Oreal powder foundation,’ she explained at the start of her video, revealing that she picked up two shades from the limited selection left at her local store.
‘The drugstore was pretty much sold out so I’m going to try it out.’
She applied the foundation with the sponge applicator included, and immediately voiced her upset, saying: ‘It’s definitely light… No shade, I’m not living for this as much as everyone else is.
‘Why do all of these products work for everyone except for me?’