An Australian mother invented a makeup removal pad two years ago that now sells every 30 seconds around the world, and has stopped 700million single use wipes from going into landfill.
Perth-based businesswoman Lizzy Pike is behind the sustainable and conscious Face Halo brand, which produces circular microfibre textured makeup removal pads that only require a splash of water to remove any cosmetic.
Each Face Halo is reusable up to 200 times and replaces 500 single use wipes across the USA, Europe, UAE, Australia and Asia.
Celebrities like Kaley Cuoco from The Big Bang Theory, Huda and Moana Kattan of Huda Beauty, founder of Goop Gwyneth Paltrow, actress Naomi Watts, Make up by Mario and Makeup by Ariel – the Kardashian/Jenner family makeup artists – are all big fans of the business which generated $1million in sales during its first six months.
Perth-based businesswoman Lizzy Pike is behind the sustainable and conscious Face Halo brand
Face Halo is a one-step process which only needs water to remove any cosmetic (pictured)
According to Ms Pike the Eureka moment came when her friend of 20 years said that she ‘couldn’t be bothered’ removing her makeup after a long distance flight.
Ms Pike – who has 15 years experience in fibre technology – knew of the fabric’s ability to clean all manner of surfaces, and wondered, why not your face?
The very next day, the ambitious mother set to work on developing a microfibre makeup remover cloth.
‘Unlike makeup wipes, making a microfibre cloth is good for the environment,’ Ms Pike told FEMAIL
After countless late nights and several rejected prototypes, Ms Pike designed and launched what is known as Face Halo today (pictured)
‘I have teenagers and they are notorious for not taking off their makeup properly at night. I just knew there had to be an easier way which wasn’t filled with chemicals.’
After countless late nights and several rejected prototypes, Ms Pike designed and launched what is known as Face Halo today.
As a friend of the creator actress Naomi Watts was one of the first to try the product.
She later cited it as a ‘game changer’ for her sensitive skin.
The Face Halo circular cloth is unlike other makeup removers on the market, insofar as it is a one-step process, that comes with no chemicals or waste
The Face Halo circular cloth is unlike other makeup removers on the market, insofar as it is a one-step process, that comes with no chemicals or waste.
‘Microfibre itself isn’t new, but it’s 100 times finer than human hair, and by mixing the Face Halo with water, the fibres get deep down in to the pores and lift out trapped makeup, dirt and oil off the skin,’ Ms Pike said.
It also works out as cheaper than countless pricey cleansers and toners on the market.
One packet costs $30 and comes complete with three cloths which are able to withstand 200 washes.
The face cloths can remove everything from long-lasting foundation to waterproof mascaras.
For more information about Face Halo, click here. To follow the brand on Instagram, click here.