Neon lights take over Instagram and TikTok as the popular Gen Z trend

An interior design expert has revealed how to style neon lights following a soar in sales for the vibrant decoration.

While neon signs were once the privy of sleazy bars and arcades they’ve now become a huge interior home design trend, with Gen Z and millennials hanging up catchy well-lit slogans in their homes, and sharing pictures online.

But the brashness of the decoration can look garish if not styled correctly.

Speaking to FEMAIL, London-based interior designer Benji Lewis said: ‘Neon in interiors has long been a talking point with the huge success of Tracey Emin’s hand written messages – “You loved me like a distant star” – and my favourite by neon artist Zoe Grace – “Exactly where you are supposed to be”.

‘Where once it might have been perceived as being for the exclusive use of a rock and roll superstar – the messages of positivity, most often depicted in neon, are always going to be good, and being able to see these in a hand written style, adds to a feeling of intimity.’

The interior designer suggested placing the vibrant art on plain black walls, or even among oil paintings – but said patterned spaces should be avoided.

While neon signs were once the privy of sleazy bars and arcades they've now become a huge interior home design trend, with Gen Z and millennials hanging up catchy well-lit slogans in their homes, and sharing pictures online. Pictured: A design from Neon Love UK

While neon signs were once the privy of sleazy bars and arcades they’ve now become a huge interior home design trend, with Gen Z and millennials hanging up catchy well-lit slogans in their homes, and sharing pictures online. Pictured: A design from Neon Love UK

The surge popularity in part is due to the the so-called TikTok bedroom, where social media users post videos from their bedrooms filled with vibrant multicoloured LED lights pinned to the wall and ceiling. Pictured: A design from UK brand Yellow Pop

The surge popularity in part is due to the the so-called TikTok bedroom, where social media users post videos from their bedrooms filled with vibrant multicoloured LED lights pinned to the wall and ceiling. Pictured: A design from UK brand Yellow Pop

Pretty in pink! Neon has become such as huge trend Pinterest has reported a 800 per cent increase in searches for 'neon room' in 2020 while Google Trends data shows searches soaring by 300 per cent in between August and November last year. Pictured: A design from Yellow Pop

Pretty in pink! Neon has become such as huge trend Pinterest has reported a 800 per cent increase in searches for ‘neon room’ in 2020 while Google Trends data shows searches soaring by 300 per cent in between August and November last year. Pictured: A design from Yellow Pop

‘For neon art to really stand out I think it needs to be showcased on a plain dark wall,’ said the interior designer.

‘Little Greene Lamp Black (a shade of off-black) is a great backdrop because the black has a softness to it and the texture is kind of chalky matt.

‘Hand written messages being a popular way for artists to use neon, the text stands to be lost shown against a patterned wall,’ he added.

The surge popularity in part is due to the the so-called TikTok bedroom, where social media users post videos from their bedrooms filled with vibrant multicoloured LED lights pinned to the wall and ceiling.

It’s become such as huge trend Pinterest has reported a 800 per cent increase in searches for ‘neon room’ in 2020 while Google Trends data shows searches soaring by 300 per cent in between August and November last year.

Meanwhile nearly one million people have posted #neonsign on Instagram, with feeds filled lit up catchy slogans or are Pop Art style designs, including astronauts , palm trees and shapes.

Nearly one million people have posted #neonsign on Instagram, with feeds filled lit up catchy slogans or are Pop Art style designs, including astronauts , palm trees and shapes. Pictured: A design from My Neon

Nearly one million people have posted #neonsign on Instagram, with feeds filled lit up catchy slogans or are Pop Art style designs, including astronauts , palm trees and shapes. Pictured: A design from My Neon

The trend has translated into homes after becoming a staple in fashionable restaurants in recent years. Pictured, a design from Yellow Pop

The trend has translated into homes after becoming a staple in fashionable restaurants in recent years. Pictured, a design from Yellow Pop

Pictured: A table with neon lights from Vin Design co, the trend has become popular across the world

Pictured: A table with neon lights from Vin Design co, the trend has become popular across the world

The trend has translated into homes after becoming a staple in fashionable restaurants in recent years.

Some of London’s trendiest and most Instagrammable restaurants were early adopters of the trend.

The Prince, in West Brompton, an ‘outdoor pub’ from the Pergola group has signs reading it’s name as well as cheeky slogans reading ‘That’s Filth’ ‘Eat this Way’ and ‘better than sex’.

Meanwhile, ChoppaLuna in Bloomsbury, a chic salad bar import from Berlin, has a huge sign reading ‘ready to eat’ which can only be read through a mirror, tempting its customers to get selfies.

The Instagrammable trend shows people showing off cool details including block signs (pictured)

The Instagrammable trend shows people showing off cool details including block signs (pictured)

Elsewhere, Tonight Jospehine in Waterloo, has become and Instagram sensation for it’s pink neon sign reading ‘Well Behaved Women Don’t Make History’ which has drawn the attention thousands of women in the capital.

L’antica Pizzeria da Michele, widely thought to be the best pizza restaurant in London, has a fuchsia neon sign reading ‘I want someone to look at me the way I look at pizza’ which sees dozens of hungry customers snapping shots everyday.

Even gyms are on the trend, with Virgin Active’s flagship in Kensington High Street sporting a huge ‘It’s not an exercise, it’s an experience’ sign in red tube lights as its members enter their lobby.

The signs are often catching slogans such as 'Nothing Is Impossible' (pictured) among others

The signs are often catching slogans such as ‘Nothing Is Impossible’ (pictured) among others

This design from Yellow Pop shows 'I woke up like this' over a bed. The signs are often catchy

This design from Yellow Pop shows ‘I woke up like this’ over a bed. The signs are often catchy

Daze Neon shared this sign from their collection in their Manchester showroom, aptly reading 'You're My Wonderwall' a tribute to Manc band Oasis

Daze Neon shared this sign from their collection in their Manchester showroom, aptly reading ‘You’re My Wonderwall’ a tribute to Manc band Oasis

Covid friendly! One Instagram user showed off her 'Let's Stay Home' slogan online

Covid friendly! One Instagram user showed off her ‘Let’s Stay Home’ slogan online

ChoppaLuna in Bloomsbury, a chic salad bar import from Berlin, has a huge sign reading 'ready to eat' which can only be read through a mirror, tempting its customers to get selfies.

ChoppaLuna in Bloomsbury, a chic salad bar import from Berlin, has a huge sign reading ‘ready to eat’ which can only be read through a mirror, tempting its customers to get selfies.

Benji added ‘Using neon in the context of a gallery wall is good because the shape and form of the font in the message adds interest,’

‘An industrial type medium, and long acknowledged as an art form is neon.

‘From the early 20th century, neon signage was used in a multitude of ways, as a means of highlighting – in spectacular fashion – retailers that wished to advertise their products, theatres showcasing their latest offering or cafes and restaurants making their mark on the high street.

L'antica Pizzeria da Michele, widely thought to be the best pizza restaurant in London, has a fuchsia neon sign reading 'I want someone to look at me the way I look at pizza' which sees dozens of hungry customers snapping shots everyday.

L’antica Pizzeria da Michele, widely thought to be the best pizza restaurant in London, has a fuchsia neon sign reading ‘I want someone to look at me the way I look at pizza’ which sees dozens of hungry customers snapping shots everyday.

Tonight Jospehine in Waterloo, has become and Instagram sensation for it's pink neon sign reading 'Well Behaved Women Don't Make History' which has drawn the attention thousands of women in the capital. Pictured is a sign in their Birmingham branch

Tonight Jospehine in Waterloo, has become and Instagram sensation for it’s pink neon sign reading ‘Well Behaved Women Don’t Make History’ which has drawn the attention thousands of women in the capital. Pictured is a sign in their Birmingham branch

‘By dint of the fact that it lights up, clearly a great way of using neon is against a dark backdrop, think soft black walls and a multi-coloured neon glow.

‘Even for those of a more traditional persuasion, there’s something to be said for a shake up of the decorative formula, by including a little neon signage amongst the old oil paintings, it’ll add freshness and a feeling of confidence to things.

‘Of course you need to allow for an electric feed for your neon sign and give thought to how and where you wish it to be seen, allowing sufficient space for it to shine.

The Prince, in West Brompton, an 'outdoor pub' from the Pergola group has signs reading it's name as well as cheeky slogans reading 'That's Filth' 'Eat this Way' and 'better than sex'

The Prince, in West Brompton, an ‘outdoor pub’ from the Pergola group has signs reading it’s name as well as cheeky slogans reading ‘That’s Filth’ ‘Eat this Way’ and ‘better than sex’

Glow Story Neon shared this image, reading I love you 3000, a tribute to the Marvel Avengers films

Glow Story Neon shared this image, reading I love you 3000, a tribute to the Marvel Avengers films

Get link

xoonews.com